PRODUCT: Exclusive License To Arrange To Sell Advertising To The Bank Of America Corporation

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Bank of America Names Anne Saunders New Brand and Advertising Executive


CHARLOTTE, N.C., May 4 /PRNewswire/ -- Bank of America Chief Marketing Officer Anne Finucane today announced that Anne Saunders would be joining the company as Brand and Advertising Executive, effective June 1. In this newly established role, Saunders' responsibilities will include overall brand management, advertising, sponsorships, enterprise research and agency engagement. She will report to Finucane, and will be based in Charlotte.
(Logo: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b )
Saunders joins Bank of America from Starbucks Coffee Company, where she most recently served as Senior Vice President of Global Brand Strategy and Marketing, and was responsible for global brand management, market research, advertising, field marketing, retail promotions and strategic partnerships.
"Anne brings extensive and relevant experience to her new role," said Finucane. "During her tenure at Starbucks, where the company experienced tremendous expansion of its franchise, Anne helped lead the rapid rise of the brand's awareness, favorability and social impact -- all strategic elements of our brand marketing and advertising focus at Bank of America."
Prior to Starbucks, Saunders held marketing leadership positions at McCaw Communications/AT&T Wireless and 15 years of agency experience with Bozell & Jacobs, Ted Bates, Young & Rubicam and Earle Palmer Brown.
Bank of America
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services. The company provides unmatched convenience in the United States, serving more than 56 million consumer and small business relationships with more than 5,700 retail banking offices, more than 17,000 ATMs and award-winning online banking with nearly 22 million active users. Bank of America is the No. 1 overall Small Business Administration (SBA) lender in the United States and the No. 1 SBA lender to minority-owned small businesses. The company serves clients in 175 countries and has relationships with 98 percent of the U.S. Fortune 500 companies and 80 percent of the Fortune Global 500. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
http://www.bankofamerica.com/
Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20050720/CLW086LOGO-b
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com

SOURCE: Bank of America

CONTACT: Joe Goode, Bank of America, +1-617-434-7314,
joseph.l.goode@bankofamerica.com
Web site: http://www.bankofamerica.com/